One of the best platforms and marketing resources of today’s age is social media. There’s not a single person I know who doesn’t at least participate in one type of social media. Whether it’s Facebook, Twitter, Snapchat, or Instagram, those companies have figured out a way to monopolize consumer time and have severely lessened individual productivity as an all-around. So how can businesses use this to their advantage?

Luckily for us business owners, social media gathers tons of data about our customers and potential clients to use in the future. Every single day, there are over 300 million daily active Instagram users, 1.57 billion active Facebook users, and 150 million daily Snapchat users. That’s a lot of people in a confined marketing pool.

One of the greatest benefits to businesses is that social media platforms have made it increasingly easy to actually specify who you want to market towards. For example, if you owned a toy doll company, you probably wouldn’t want to aim your marketing towards males 18-24 years of age. We can, however, skew our marketing efforts towards the exact demographic that would purchase a toy doll.  When you have a great presence on social media, your brand awareness is continuously being built up. It’s proven that over 53% of Americans who follow specific brands on social are more loyal to those particular brands.

So how can this benefit our businesses in the long run? Social media has proven time and time again that the instant real-time results they deliver can benefit businesses. They provide platforms to not only help with increasing day-to-day sales but also by monitoring customer retention and conversions. With that in mind, we are able to directly control what we do to get the results we want. We can keep up on the competition, use additional tools to increase website traffic, and also be interactive with our clients to provide a deeper, more personalized experience.

Social media is a daunting enormous giant to tackle, but when used properly, it can open many different doors to expand the horizons of your business.

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