A Midwest Operator's Story of Success
When launching a new entertainment facility, 18 North Central knew they needed an anchor attraction. Something unique, immersive, and built to wow guests. That search led them to iCOMBAT.
The Discovery
“We originally discovered Icombat when we were in the foundation stages of building our business. We were looking for an attraction that was going to be unique and also have the wow factor. I first saw the equipment being showcased on a morning show interview from a news outlet in Milwaukee. After about 30 seconds, I knew that we had to make the trip to find out what it was all about. We drove up from Missouri a few weeks later, and within a couple hours of being there, we were sure this was it.”
Solving the Right Problem
Initially, they weren’t searching for a top revenue generator, just something to diversify their attractions.
“The only problem we were trying to solve was a lack of diversity in our activities. We never expected it to become the number one attraction, but it certainly did.”
The Results
Since implementing iCOMBAT, tactical laser tag has taken center stage at their facility.
“iCOMBAT has become the biggest producer for our facility. It is absolutely the number one Laser Tag in the Midwest, and has generated quite a loyal following of customers. The return rate for players is extremely high.”
Why iCOMBAT?
The decision to move forward with iCOMBAT was solidified by the unmatched quality and attention to detail.
“The software, the guns, the accessories, everything was far beyond anything else we’d seen. The realism is untouched. I truly believe iCOMBAT is decades ahead of anyone else on the market.”
For Future Operators
To others considering us as their laser tag provider, their advice is simple:
“I would tell anyone that is wanting to start a location that they should be extremely confident in the equipment/system and support they invest in. From an operator standpoint, I think it would be very difficult to find another attraction that has the draw that Icombat does. I would say the hardest part is explaining to people what Icombat is and overcoming their ideas of what Laser Tag has been in the past. Most people have to see it for themselves to fully understand how amazing it really is.”
Final Thoughts
“I will tell any new operator that this is a system that is untouchable by any other. It is effective, and continues to improve and expand because of the dedicated people running the business. I would highly encourage any new operator to become part of the Icombat team.”
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