IAAPA Expo Europe Recap: iCOMBAT Brought the Shock to London
IAAPA Expo Europe was a great opportunity for the iCOMBAT team to connect with amusement and attraction professionals from across the industry, showcase our latest solutions, and get a firsthand look at where the industry is heading.
From September 22–24, our team was on the show floor meeting with current iCOMBAT clients, potential customers, and operators from across Europe, the Middle East, and Africa who are exploring new ways to bring more excitement to their venues.
We had a strong turnout at the booth, with significant interest in iCOMBAT equipment, software, and the possibilities of tactical laser tag.
A New Experience Takes the Floor
One of the highlights of the show was introducing Aftershock, our newest concept designed to bring a new level of intensity to the laser tag experience.
With shock belts and the Valkyrie, Aftershock gives operators a new way to add excitement to their existing laser tag offering without requiring changes to their arena.
The concept generated plenty of interest on the show floor, and it was exciting to see attendees experience Aftershock firsthand and explore how it could fit into their own venues.
For operators looking to refresh an existing laser tag attraction and create a more memorable experience for their customers, Aftershock opens up an entirely new dimension of gameplay.
Connecting With the Industry
While showcasing our technology is an important part of IAAPA, the real value of these events goes beyond the booth.
Connecting with operators, developers, and industry professionals gives us the pulse of the industry. These conversations help us understand what operators are looking for, where the market is moving, what challenges they are facing, and where new opportunities are emerging.
The conversations we had in Europe reinforced something we believe strongly: the entertainment industry is resilient, innovative, and full of growth potential.
From operators considering laser tag for the first time to established venues looking to expand or reinvent their attractions, there is a clear appetite for new experiences that bring people together and keep them coming back.
And for us, those conversations are invaluable. They help shape how we innovate, how we support our customers, and how we continue to grow alongside the industry.
A big thank you to everyone who stopped by the iCOMBAT booth, shared ideas, asked questions, and experienced Aftershock with us. We’re excited to keep the conversations going.
Next Stop: IAAPA Expo North America 🌎
With a successful IAAPA Expo Europe behind us, we're already gearing up for our next big show: IAAPA Expo North Americain Orlando, Florida.
We're looking forward to continuing the conversations we started in Europe, meeting even more operators and attraction professionals, and showcasing what's next from iCOMBAT.
If you're considering adding laser tag to your venue, upgrading your current attraction, or simply want to see what iCOMBAT has been working on, come meet with our team at IAAPA Expo North America.
We have guest passes available and would love to connect with you! Reach out to sales@icombat.com.
Want dedicated time to connect with our team at IAAPA? Book a meeting:
https://hello.icombat.com/iaapa-2026
